Geo was a
brand of small cars
and SUVs marketed by
General Motors as a
subdivision of their
Chevrolet division,
introduced in 1989.
Their original
slogan was "Get to
know Geo."
Originally formed by
GM to compete with
the growing small
import market of the
late 1980s, the line
continued through
the 1997 model year,
after which the
remaining models
joined the Chevrolet
lineup. The 1990s
saw fading consumer
interest in the
economy compact
market, and the last
vehicle of the
former Geo line, the
Tracker, was
discontinued in
2004. In Canada,
another import
marque, Asüna, was
introduced in 1992
to provide
Pontiac-Buick-GMC
dealers access to a
similar range of
import vehicles. The
car was a failure.
Geo models were
manufactured by GM
in joint-ventures
with Japanese import
manufacturers. The
Prizm was produced
at the GM/Toyota
joint-venture NUMMI
assembly plant in
Fremont, California,
and the Metro and
Tracker were
produced at the
GM/Suzuki
joint-venture CAMI
assembly plant in
Ingersoll, Ontario.
The exceptions, the
Spectrum and Storm,
were entirely
manufactured by
Isuzu in Japan. Geo
Metro convertibles
and early Geo
Trackers were built
by Suzuki in Japan.